“Phat Beats”

Phat beats. This is a term that I really like. Cause it is a very subjective term. For me, it means that an instrumental of a hip-hop or drum’n bass track makes you feel something. It makes you groove with the rhythm, sing over a sample or it lets you jump out of your seat and start to party 🙂

Well, a beat is something very conceptual. You built drum-patterns and add bass, melody or samples to it.
I tried to transport this conceptual-approach to my ambigram. It’s not really about legibility, it’s more about the concept.

I already did a handdrawn version of this term.
You could find it at my flickr-account.

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